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Snapchat’s new Discover feature could be a significant moment in the...
You may have missed it in the #snowpocalpyse that wasn’t, but Snapchat unveiled a new feature called Discover Tuesday that puts news into the ephemeral chat app so popular among American teens and...
View ArticleSnapchat stories: Here’s how 6 news orgs are thinking about the chat app
When Sam Sheffer, The Verge’s social media editor, launched the site’s Snapchat account at the end of July last year, he meant it to be a small-scale experiment. “I only promoted it on my personal...
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A wave of distributed content is coming — will publishers sink or swim?
Last August, when BuzzFeed announced a new $50 million round of venture capital investment, a lot of journalists heard a new phrase for the first time: distributed content. The company announced it...
View ArticleSnapchat’s Discover is sending more traffic to publishers again, after a...
After initial reports of insane traffic from Snapchat Discover to the few publishers allowed in, there was a (perhaps to be expected) decline from the stratosphere: While viewership to Discover...
View ArticleMore distributed content is coming: Axel Springer is partnering with Samsung...
The wave of distributed content is coming ever closer to crashing into shore. On the heels of Apple News — Apple’s news platform slated to debut later this month with the release of iOS 9 — Samsung...
View ArticleAs giant platforms rise, local news is getting crushed
You may not hear about newspaper layoffs and cutbacks as much as you used to, but they’re still happening — just more quietly. In July, the American Society of News Editors’ annual census reported that...
View ArticleTwitter and Google are reportedly launching their own version of “Instant...
Google and Twitter are joining the growing group of tech companies looking to optimize publishers’ content for mobile devices. This fall, the two companies are planning an launching an open-source...
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Built on passion: How Vox Media grew from its roots as an Oakland A’s blog...
Vox Media is now a vast digital publishing network with eight individual sites that averaged more than 160 million monthly unique visitors last year. But it didn’t start out that way. The company’s...
View ArticleThe Wall Street Journal is the first American newspaper to get a spot on...
The Wall Street Journal became the nineteenth publisher to have a channel on Snapchat’s U.S. Discover Wednesday. It’s the first U.S. newspaper and first business publication available on the platform...
View ArticleFacebook and adblockers, podcasts and Trump: What the big media trends of...
The year of distributed content: This was the trend above all others in 2015. Over the past decade, publisher websites lost their position as the place users headed for news online. First came search...
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Vertical video is becoming more popular, but there’s no consensus on the best...
Hiking through the hills above Otta, Norway, a town of 1,700 about a four-hour drive north of Oslo, a team from the Norwegian public broadcaster NRK realized it would have to take a new approach to...
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Inside ESPN’s mobile strategy: “If we’re thinking about anything else, we’re...
ESPN is at a crossroads. Its business model, which has long been dependent on cable subscription fees, is becoming tenuous as more people cut the cord. ESPN president John Skipper said last week that...
View ArticleNewsonomics: In the platform wars, how well are you armed?
Feel like you are in a social stupor? Facebook getting you down? Have that vague feeling that your website and your mobile apps just aren’t getting the job done. Perhaps, an old Polish proverb applies:...
View ArticleVox Media creates a Snapchat Studio, and SB Nation is going bilingual with...
Vox Media announced a bunch of new partnerships Wednesday (see: corporate synergy), including a new partnership between SB Nation and Telemundo to create “the first-ever mobile, bilingual sports...
View ArticleSnapchat reportedly has more daily users than Twitter. What does that mean...
Snapchat now has more active daily users than Twitter, Bloomberg reported Thursday. Snapchat has 150 million active daily users, up from 110 million in December, Bloomberg reported. Twitter, meanwhile,...
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What happens when a 50-something journalist gets a week’s worth of news from...
Snapchat wants to be a news source, so I spent the last week on a Snapchat-only diet. I gave up my breakfast routine of The New York Times, The Washington Post, and the Politico Playbook and tried to...
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What it takes to manage a daily popup Snapchat channel from the 2016 Olympic...
The people on the BuzzFeed team on the ground in Rio producing the NBC Olympics daily Snapchat channel are night owls — by necessity. “Because most of the action happens in primetime, you can’t get...
View ArticleSnapchat might become a more reliable income source for publishers
Snapchat is planning to switch up the payment terms of its Discover section, Recode reports — but that might not be a bad thing if it provides publishers with a little more certainty about their...
View ArticleThe New York Times brings its (even briefer) morning briefings to Snapchat...
The New York Times, which started publishing on Snapchat Discover on Monday after a couple of years of sending out updates through the regular app, sees a couple of audiences for the new product. One...
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NBC News invents the script for a twice-daily Snapchat news show
NBC News is launching morning and evening news programs that will be broadcast exclusively on Snapchat Discover, starting on Wednesday. As part of NBC Universal’s $500 million investment in Snap, Inc.,...
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